Daily Express business model: selling prejudice and bigotry?

• Imagine Richard Desmond, owner of the Daily Express, pitching his business to the Dragons' Den

Imagine an imaginary scene in Dragons' Den, the popular BBC TV programme where millionaires decide if they'd like to invest in the business plans of 'wannabe' entrepreneurs.

And here comes Richard Desmond into the Den with an investment opportunity for his newspaper called the Daily Express. "So what’s your idea, Richard?" asks one of the Dragons.